Sell, accept payments, and ship orders directly through WhatsApp.
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Customer message → AI response → Payment → Delivery.
Never miss a sale because you missed a message.
Upload your products, share your store, and let Behaf handle conversations, payments, and orders automatically.
Add photos, pricing, and details.
Send your link anywhere customers discover you.
Behaf manages conversations, payments, and orders automatically.
Manage orders, track revenue, and build your customer database effortlessly. You own your data.
Buyer chats with the seller and gets the store link.
Buyer opens the store and browses products.
Buyer selects a product and adds it to the cart.
Buyer reviews the cart and proceeds to checkout.
Buyer enters details and makes a secure payment.
Buyer gets confirmation and relaxes while we handle the rest!
| Feature | Instagram DMs | Website Builders | Behaf |
|---|---|---|---|
| Website required | No | Yes | No |
| Technical setup | Low | High | Zero |
| Payment collection | Manual (UPI/Bank) | Automated | Automated |
| Shipping management | Manual | Integrated | Integrated |
| Customer database | Lost in chats | Yes | Yes |
| Repeat marketing | Manual broadcasting | Email (low open rate) | WhatsApp (98% open rate) |
| WhatsApp-first experience | No | No |
Everything you need to sell, accept payments, and deliver orders directly through WhatsApp.
Answer customer questions, recommend products, and collect orders automatically.
Accept UPI, cards, and net banking directly inside WhatsApp.
Automatically create shipments and share tracking updates with customers.
Showcase products with images, pricing, and availability.
Customers can reorder with a simple message.
Understand what customers buy, when they buy, and what drives repeat purchases.
Simple, transparent pricing with zero monthly subscriptions.
per successful order
Online selling marketplaces like Amazon and Flipkart do not allow you to sell independently. You have less brand recall, lower control on shipping, and realising your sales. Payout cycles are longer (avg. 15 days) which can impact your working capital.
With Behaf, you can customise and build your brand and customer base. You can sell directly to your customer on WhatsApp without having to worry about marketplace regulations and build your own identity.
Yes, all our online store users can ship products using our direct shipping integrations. Our shipping service allows you to ship your products across 26,000 pin codes in India, with doorstep pickup and delivery.
All you need to do is schedule pickup, print shipping labels, paste shipping labels on your package and hand it over to the delivery partner.
Once customers purchase a product/service from your store and pay for it, you are charged a transparent transaction fee. The transaction fee is 5% + ₹5 per order. There are no monthly subscriptions and no hidden charges.
Behaf is completely unified. Unlike other builders, you don't need to upgrade to access premium features. Every seller gets access to our complete suite of features out of the box.
Behaf is designed from the ground up to empower independent brands, local shops, and creators across India to sell on autopilot.
Skip the complex layout and design of traditional store builders. Your customers already know how to use WhatsApp — sell to them where they are most comfortable.
Automate everything from answering product inquiries to accepting payments and generating shipping labels. Free up your time to focus on your products.
We only succeed when you do. With no monthly subscriptions, zero upfront costs, and transparent pricing, you can launch and scale your business without pressure.
Have questions or want a personalized demo? Get in touch with our team.
We'd love to hear from you. Reach out and we'll respond as soon as possible.
Turn conversations into sales with your own WhatsApp store.