# Behaf > Turn Followers Into Customers. Sell directly on WhatsApp. Behaf is a platform that enables passionate sellers, D2C brands, and creators to sell products directly through WhatsApp. ## Core Value Proposition - No website required. - No coding required. - Set up a store in minutes and run your entire business from your phone. - Behaf handles customer conversations, payments, shipping, and tracking automatically. ## Pricing - **Zero Setup Fees**: Free to start. - **No Monthly Subscriptions**: No recurring costs. - **Commission**: Flat 5% commission per successful order (limited lifetime offer). Standard rate is 10%. ## Key Features - **Chat & Convert**: Turn late-night DMs into life-changing sales. - **Collect Payments**: Seamlessly integrate secure payment gateways. - **Ship & Track**: Automated shipping integrations and tracking updates sent directly to your customers on WhatsApp. - **Branded Experience**: "Powered by Behaf. Branded for your business." ## Support & Onboarding - **Registration**: https://in.behaf.co/register - **Contact Email**: hello@behaf.co - Real people, real support for onboarding, orders, and operations.